Chris Godby

Product design partner

15 min call

15 min call

Chris Godby

Product design partner

15 min call

Shipping products that convert, scale and earn trust.

Shipping products that convert, scale and earn trust.

Using how people think to lower cognitive load in your interface.

Using how people think to lower cognitive load in your interface.

Top 3% vetted by Toptal

Since 2009

Bringing enterprise design experience to founders and small teams

Ship a new product

Build it right from the start

Ship a new product

Build it right from the start

Optimise your UX

Capture more value

Optimise your UX

Capture more value

Fuze

Shipping a renewable energy AI SaaS platform

Outcome

Used by EDF, Scottish Power, Santander and Duracell. 2x solar quote conversion increase.

EMV® 3DS via Ipsos

Co-creating the UX standard behind every card payment on the planet

Outcome

Reduced abandonments without compromising trust across billions of transactions.

Reading Rep

Booking flow optimisation to increase ticket sales

Outcome

43.84% conversion increase, capturing estimated £50k-£100k extra revenue per year.

Atominvest

Design transformation to scale this fintech SaaS beyond 40,000 customers

Outcome

The product now serves 100,000 customers ($5trn AUM)

Fuze

Shipping a renewable energy AI SaaS platform

Outcome

Used by EDF, Scottish Power, Santander and Duracell. 2x solar quote conversion increase.

EMV® 3DS via Ipsos

Co-creating the UX standard behind every card payment on the planet

Outcome

Reduced abandonments without compromising trust across billions of transactions.

Reading Rep

Booking flow optimisation to increase ticket sales

Outcome

43.84% conversion increase, capturing estimated £50k-£100k extra revenue per year.

Atominvest

Design transformation to scale this fintech SaaS beyond 40,000 customers

Outcome

The product now serves 100,000 customers ($5trn AUM)

How I work

I embed as an extension of your team to drive progress through focused sprints.

Book a 15 min call

1

Discover

We'll assess your needs together

2

Book a sprint

Fixed price, scope and outcome

3

Deliver

In as little as 2 weeks

Kind words

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Ria Jesrani

Former Head of UX, Ipsos

"During our partnership, we regularly received nearly perfect scores from clients."

Adrian Pearson

Founder & MD, Ledgerscope

"Exceptional personal service and flexibility. All the expertise of a big design agency."

Got a product problem?

Let's talk it through, no pitch.

Book a 15 min call

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Got a product problem?

Let's talk it through, no pitch.

Book a 15 min call

Copy email

Copied

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795